Ferrari have long been accustomed to criticism over race strategy, internal politics, and outdated pit stop execution, but a new kind of attack has emerged from an unexpected angle. This time, the scrutiny is focused not on performance, but on the team’s visual identity.
Antoine Le Nel, Revolut’s chief marketing officer, has publicly questioned Ferrari’s recent design choices, taking aim at the iconic team’s decision to mix blue with its traditional red livery. His comments stood out for their bluntness and lack of diplomatic restraint.
Le Nel made the remarks while speaking ahead of Audi’s highly anticipated entry into Formula 1, using the moment to contrast branding philosophies across the grid. In doing so, he positioned himself as a vocal critic of what he views as poor aesthetic judgment.
Specifically, Le Nel criticised Ferrari’s partnership with HP, arguing that the red-and-blue combination undermines the Scuderia’s legendary image. He suggested the colour scheme was a branding mistake that should never have progressed beyond the design stage.
The comments have added a fresh layer to the ongoing conversation around Formula 1 branding, highlighting how commercial partnerships can spark debate beyond lap times and results. For Ferrari, it is a reminder that even its most iconic elements are not immune to public scrutiny.
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